WPRI Media: May Sweeps Results

Eyewitness News Has Fastest Growing Morning Newscasts

Eyewitness News Wins in Noon News Coverage

During the May 2013 ratings period, Eyewitness News was the only local station to have significant growth among local morning newscasts, to continue its dominance with its Noon News, and maintain substantial growth across all of its digital screens. This most recent ratings period continues to demonstrate the shift of viewers counting on Eyewitness News for their local news from morning ‘til night.

When it comes to the early morning news, Eyewitness News This Morning, on WPRI 12 and Fox Providence, is the fastest growing news in the market. Eyewitness News This Morning at 6:00am grew the most of all newscasts in the market and across all time periods in both household ratings and key demos in the Providence/New Bedford DMA; up 92% in A18-49 and up 83% in A25-54. Eyewitness News This Morning on Fox Providence beat Good Morning America in household ratings. In addition, WPRI 12 also saw terrific growth with CBS This Morning, growing A18-49 by 133% and A25-54 by 80%, while NBC’s Today Show dropped in ratings in A18-49.

Eyewitness News at Noon was #1 in ratings and in A18-49 and A25-54. The success for Eyewitness News also extends around the clock. More viewers are getting their late night news with Eyewitness News on Fox Providence at 10pm and WPRI 12 at 11pm combined versus anywhere else.

 “The Eyewitness News team and Target 12 Investigators are working hard to deliver stories and information that viewers can’t get anywhere else,” says Eyewitness News Director Karen Rezendes.  “Our team is committed to covering and uncovering stories that are impactful to our viewers, and we’re grateful they are counting on us for their news and weather information.”

Having its best book to date, The Rhode Show on WPRI 12 was another success story from the May 2013 ratings book. Rhode Island’s only local, lifestyle, news and entertainment program was up year to year 250% in A18-49 and up 133% in A25-54.

WPRI 12 and Fox Providence also excelled in prime time programming with 4 out of the top 5 programs.  WPRI (CBS) was ranked #1 in prime time in all key demographics.

WPRI’s growth also extends to its digital multi-screen coverage. In May, WPRI.com was the only local television news website to show significant growth in all key performance areas. WPRI.com had 55% more unique visitors than its closest competitor as well as 55% more pages views and 36% more visits.

“Our team is focused on delivering the best coverage of local news to our viewers across all screens.” says Patrick Wholey, President & General Manager of WPRI 12, Fox Providence, and myRITV. “We know viewers have choices when it comes to local news coverage, and we’re honored that more viewers are counting on us to bring them the highest quality news and weather information.”

Source:  Nielsen Media, May  2013, comScore. May  2013

WPRI Media: February Sweeps Results

 Eyewitness News at 10 is #1 Late News

Eyewitness News Wins in Early Morning and Midday Coverage

During the February 2013 ratings period, Eyewitness News was the clear winner with viewers for early morning news, midday news, and was #1 among late viewers in the Providence, RI/New Bedford, MA DMA. The ratings results show tremendous growth and continue to show a shift of more viewers counting on Eyewitness News for their local news from morning ‘til night.

When it comes to the late news, Eyewitness News at 10 on Fox Providence was once again the #1 rated newscast in all key demos in the Providence/New Bedford DMA. Eyewitness News at 10 was up 14% in P18-49, up 13% in P25-54, and up 26% in W25-54.

The success for Eyewitness News also extends around the clock with Eyewitness News This Morning. Eyewitness News at 4:30am is #1 in P25-54. While Eyewitness News This Morning at 6am on WPRI 12 grew dramatically from the November 2012 ratings period, its competitor, WJAR, was down from November in all key demos. Airing the only local newscast from 7:00am to 9:00am, Eyewitness News This Morning on Fox Providence showed impressive growth in all key demos year to year. In the 7am – 8am hour, Eyewitness News This Morning on Fox Providence was up 67% in P18-49, up 33% in P25-54, and up 70% in Women 25-54. In the 8am – 9am hour, Eyewitness News This Morning on Fox Providence was up 100% in P18-49, up 33% in P25-54, and up 160% in Women 25-54. In fact, Eyewitness News This Morning on Fox Providence beat Good Morning America in most key demos.

WPRI and Fox Providence also dominated the competition in prime time programming with 10 out of the top 10 programs.  WPRI (CBS) and Fox Providence were #1 and #2 respectively in household ratings and all key demographics.

The Rhode Show on WPRI 12 was another success story from the February 2013 ratings book. Rhode Island’s only local, lifestyle, news and entertainment program was up year to year 100% in P18-49, 400% in P25-54 and up 300% in W25-54.

WPRI’s growth also extends to its digital multi-screen coverage. In February, WPRI.com saw impressive growth in all performance areas. WPRI.com had a 171% increase in site visits, unique visitors growing 54% over February 2012, pages views up 77% year to year, and  video views growing 26%. Mobile total page views increased 85%, while video on mobile platforms was up 86%. With the news team’s commitment to non-stop, live coverage during the Blizzard of 2013, WPRI.com offered mutli-platform live streaming to help keep viewers informed. This viewership resulted in the site’s highest live stream viewership to date.

“We’ve very pleased with the growth  that we’re seeing throughout the course of the day on all of our screens,” says Patrick Wholey, President & General Manager of WPRI 12, Fox Providence, and myRITV. “Whether it’s our daily coverage or special investigative reports or extended digital content, it’s gratifying to see all of our team’s hard work being recognized by more and more viewers on all screens.”

Source:  Nielsen Media, February  2013, Omniture. February 2013, stepLeader 2012