Flash Display Specifications

Flash Creative Specifications

  • Version Compatibility: Flash ads must be backwards compatible to Flash 9.
  • Backup Image: All Flash ads must have an accompanying no-Flash display ad (.jpg or .gif) for users that do not have the Flash plug-in installed or have it disabled.
  • Frame Rate: Must be no more than 24 fps.
  • Animation Maximums: 20 seconds or 3 loops (whichever is less) – ads may not contain continuous animation of any kind including background elements or text. NOTE: Animation maximums also apply to animated gifs.
  • Expandable Rich Media: Rich Media means non-traditional Flash such as overlays, push-downs, in-Flash video, etc.
  • Audio/Video: Non-user-initiated audio is not allowed. For use of in-banner video, refer to the Rich Media guidelines and specifications for rules governing use of video in non-pre-roll advertising.
  • Use of clickTag: Author of the Flash must assign a clickTag variable using a getURL button action with target assigned as _blank to open a new window upon user click.

Example of Code:  

Standard & Flash Display Overview

Dimensions

Flash Allowed

Max File Size (Image)

Max File Size (Flash*)

300×250

Yes

40k

40k

300×100

Yes

40k

40k

728×90

Yes

40k

40k

160×600

Yes

40k

80k

300×600

Yes

40k

80k

638×60

No

40k

NA

320×40 (640×80)

No

40k

NA

88×31

No

10k

NA

50×25

No

10k

NA

*Not all Flash is classified as Rich Media. Rich Media means non-traditional Flash such as overlays, push-downs, in-Flash video, etc. When creating normal animated Flash files locally, Max File Size (Flash) must be used. Initial, polite and total file sizes are only applicable for Rich Media which requires packaging within a Rich Media framework such as Google Rich Media, Pointroll, etc.

Special Rules for Select Standard Display Ads

  • 88×31 Sponsorships
  • 88×31 must consist only of a logo on a transparent or white background
  • Logos may not carry any animation
  • Because these are intended to be long-term sponsorships, LIN New Media reserves the right to require design changes before
    sponsorships are scheduled for production

50×25 Leave Behind Ads

  • 50×25 must consist only of a logo on a transparent or white background
  • Logos may not carry any animation